Categories: UI/UX, Research,Team Work
2021
Brief Process
Objectives
Design System
Learned
The team consists of 5 people, During the 3 weeks, we completed the Unison Mobile app more than expected. I was mainly responsible for the storyboard, wireframe and High-Fidelity part and presentation deck design. We were more likely to show all the features, so we did a lot of pages.
Show the functionality of Unison and attract users to use it. Beat the other group's app.
Typeface
Poppins Family
Color
CMYK
Team Works, Research, Communication Skills, Design Thinking, UIUX.
Thinking Process
Discover
Asked For
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Provide a platform for music lovers to make friends
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You can check live shows around you at anytime and anywhere, and you can find same interested people go together.
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Share your playlists and find friends who like the same things as you
Feedback
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Some music lovers want to share their collections and find friends who share their interests.
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The local live show is a gathering place for many music lovers who want to explore new musicians and make new friends.
Design Process
After having a preliminary idea, we started online surveys, interviews, and questionnaires. Through a variety of data, we know that for music lovers, making friends and sharing is the most important. We brainstorm on this direction to find out more useful ideas for users.
Research
Definition & Ideation
User Interview Insights
Prototyping
Testing & Iteration
Affinity Diagram
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Problems
Key Insights
Need an easier way to connect with other people who have similar interests
Prefer live music and are interested in connecting with other music lovers in their area
Majority of survey respondents were very interested in discovering local musicians and sharing collaborative playlists
User Interview Insights
Goals:
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Make friends with people who have the same music interests
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Would like the option to see live performances without queues
Pain Points:
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If he decides to go to a live show, he doesn’t want to go by himself
Competitor Analysis
Direct Competitors
Indirect Competitors
?
How might we develop an app that connects music lovers with other people going to the same live event, and how might we offer music lovers a one-of-a-kind shared music experience?
Storyboard
User Flow
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Wireframes
High Fidelity
Design Guidelines
After we finished the wireframes, we decided to move forward to the High-fidelity part, so we made some design guidelines.
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We have learned that scope creep is difficult to rein in. We invested much of our time updating wireframes and adding additional details/features and screens that may not have been necessary at this point.
Future iterations would explore additional features to enhance the user’s experience including any updates based on usability tests and any design elements that would ensure consistency throughout the app.
UNISON APP
