Categories: Collateral, Identity, Branding
Inman Park
is one of the oldest communities with a long history. There are many Victorian architectures, each has its own story behind. However, as time goes by, children and young generations have seemly forgotten the history behind these impressive buildings. Thus, I wanted to design a series of events targeting kids. The first event is about Victorian architectures’ history in Inman Park. Each event’s theme is illustrated from the logo.
2018
Brief Process
In the first five weeks of investigation and research, I found problems and opportunities in Inman Park. A series of activities to improve the lives of children living in Inman Park and let more people know the story behind Inman Park.
Design Research
Inman Park was built by Joel Hurt and Sameul Martin Inman. It was a long history with many unique Victorian buildings. Inman Park also has its own neighborhood association, IPNA.
Client & Audience
The main target audiences are the children and parents that live in Inman Park.
Design System
Typeface
Akzidenz Grotesk Regular
Color
CMYK
Thinking Process
Planning
Problem
Inman park does not have events for children. There are four schools in the whole community, but there are only two places where children can play.
Solution
Every month, we will organize an activity about a certain subject. In this activity, we will provide many interesting games about the history of Inman park to children, which can not only make them feel happy but also remember this knowledge.
SWOT Analysis
Age of Audience
Brand Vision
The events should be attractive to children can have fun learning about knowledge. This time is about Inman Park's history.
Brand Mission
Make the whole design system more interesting, not only can attract children to watch but also can get more fun and knowledge.
Target Audience
The main audience is children and there are parents who want their children to learn and have fun.
Brand Voice
Fun, Learning, Social.
Elements of The Logo
Houses
The Victorian-style house is the core element of the whole event and an important starting point to extend the history behind Inman Park.
Children
The children are the primary audience for the
whole event.
Graphics of Inman Park
The whole event is held in Inman Park and the history is also about Inman Park and Victorian houses in Inman Park.
Events
Different events have different special patterns
Design Process
Sketches
Solution
Logo
Other Events
Deliverable
